SAS Institute Inc. Product Marketing Manager, Customer Intelligence in Cary, North Carolina

SAS believes in the whole employee experience. Meaningful work. Empowerment to make a difference that changes people’s lives. Dynamic work environments that foster innovation. And an award-winning culture that makes it all possible. We believe great ideas can come from anywhere. Whether you're a university recruit, or an experienced professional ready for the next big challenge, SAS brings perks, passion, and the potential to grow. No limits.

SAS is looking for someone who is knowledgeable and passionate about how data and analytics are transforming an organization’s Marketing and Customer Experience initiatives.

We’re looking for a provocative leader who can influence marketing leaders by communicating the art of the possible, coming up with innovative ideas and making them concrete. You will work closely with stakeholders in Product Management, R&D, Field Marketing and Field Enablement, and External Communications—owning the message, from creation to communication.

Innovation, imagination and a clear talent for thinking outside of the box will be highly valued.


  • You will also act as one of the spokespersons or subject-matter experts with internal SAS and external audiences. You will create and deliver credible and unique viewpoints to differentiate SAS in the marketing arena, actively working with sales, field marketing, and product management to enable channel and product readiness. Your responsibilities include the following areas:

  • Create market awareness for SAS through thought-leadership activities including facilitating articles, whitepapers, speaking engagements and involvement with key 3rd party organizations

  • Identify existing and emerging technology and industry trends and articulating SAS’ position regarding these trends and issues,

  • Develop global positioning, product marketing plans and provides input to customer acquisition strategy and customer retention strategy

  • Translate technology features into business value for our customers—driving the creation of key messages and stories around Customer Experience and Marketing to support decision makers and users

  • Create and direct internal and external product launch plans

  • Define buyer personas/target audience profiles

  • Contribute to and maintain sales enablement resources

  • Write Statement of Position, FAQ, and/or talking points

  • Position SAS capabilities for the general market, specific markets and/or applicable buyers which may include responses to competitive announcements and media



  • Bachelor’s degree in Marketing, Computer Science, Business, Communications, or a related field; - OR - Associate's degree in the same fields plus an additional 2 years of the stated essential experience.

  • 10 years of experience in product marketing, product management, R&D, and/or technical sales support within the technology industry;

  • Experience in the fields of Customer Experience, Digital Transformation;

  • Articulate and knowledgeable about the possibilities of marketing technologies;

  • Experience with one or more products within SAS or another MarTech software vendors.


  • Written and verbal communication skills are key;

  • Experience in creating a range of collateral such as white papers, rich-media, social media assets, web campaigns, sales tools, etc.;

  • Ability to translate & communicate complex technical and business information to a diverse audience;

  • Ability to think strategically and articulate/translate product features and customer values into user and buyer personas and scenarios;

  • Understanding of B2B and B2C buying processes and business needs;

  • Ability to both work alone, self-driven as well as part of a team;

  • Ability to travel as business needs dictate.

  • Experience with marketing technology portfolios.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.SAS is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

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Requisition ID: 20023186

Travel Requirements: 25%

External Company Name: SAS Institute Inc

External Company URL: